When a team stands together, under the company banner, smiling for a picture, it evokes…something. Right? A warm, fuzzy feeling inside? Now imagine the picture, with the same team, under the company banner, all wearing the same company tee along with their boss. The warm and fuzzy feeling is amplified ten-fold. The sterile, formal space is suddenly infused with life and colour. You notice the people behind the work.
This would make sense when you understand that a cornerstone of corporate gifting is turning your work groups into groupies. But why? Why bother with all that anyway?
Aids team-building
But obvious. Right? Dressed in your company colors while playing volleyball during your company off-site, does have a way of bringing the team together. Going back to the example of the group photo with everyone wearing the company tee. It unifies teams, departments, hierarchies. As if it to say, once you’re part of the company, you are all equally valuable to its growth.
While all of this can appear cheesy or performative, its subconscious impact is undeniable. Watching your boss and your boss’s boss all dressed just like you is an effective exercise in fostering company goodwill.
Boost Company morale
Investing in your employees from the word go, goes a long way in them holding down the fort when the going gets tough. Banding together against adversity is a sign of any healthy equation. But in a large company establishing this is not an easy task.
A simple gesture – a mug, or coaster, or a bag with a message of gratitude or assurance from the CEO can make a big difference to the mood of the employees, who are now feel seen and acknowledged, despite the company issues.
Cements Company Rebrands
Every big player in their industry has had to undergo a rebrand, for various reasons – whether its expanding their scope, adhering to consumer preferences or engaging in a changing trends, we have seen it happen many times. Facebook to Meta, Instagram logos, Mcdonalds’ colour change, the final step in a company’s rebrand is always company merch. Informing clients and including employees in the transition to the new look and vibe through merchandise sends a clear message, “This is the NEW us”
Offers Gifting Opportunities
In a country like India, where festivals and ocassions to celebrate are plenty, merch is a great gifting opportunity that helps mark an event. As a company, you have the option to go big or minimal in your gifting style. Going the merch route for employee gifting keeps the price tag out of the picture. In terms of look, feel and style, a company can offer uniform gifting package to all its employees, regardless of their position in the company.
